Australian Urban Design
Research Centre
Proposed Rebrand [2025]


LocationPerth-Boorloo
[AUS]
Sector
Education
Urban Planning
ServiceBrand Identity
Print Design
Merchandising
Wayfinding
Digital Suite






The Australian Urban Design Research Centre (AUDRC) is a nonprofit dedicated to shaping sustainable, liveable, and inclusive urban environments in Western Australia through research, education, and public engagement.

The rebrand distilled its identity to the essentials and reimagined it with a future focused approach, using modular systems, custom typography, and progressive forms to create a flexible visual language that reflects adaptability, sustainability, and the organisation’s mission.




[01]      Brand Indentity

A modular, precision-built system that stays clear at any size, balancing engineered order with human, real-world texture.








[02]     Print Design

Consistent modular layouts create rhythm and hierarchy while adapting cleanly across diaries, posters, publications, and stationery.




Consistent modular layouts create rhythm and hierarchy while adapting cleanly across diaries, posters, publications, and stationery.      







[03]    Merchandising
From small items to large banners, the identity scales without losing character, turning brand elements into approachable experiences.







[04] Wayfinding

Rounded custom icons and a measured grid guide intuitively across varied surfaces, legible at distance and friendly up close.







[05]Digital Suite

Socials, digital marks, and the landing page reuse core elements with a precise grid for fast scanning and unmistakable brand voice.







Scroll and tap to explore the interactive embedded Landing Page.




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Read the full case study.
Download PDF Portfolio or visit the desktop site.


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